First New Overtook cable TV in the US

Americans will watch more content via streaming platforms than cable TV

first time it's seen more views than traditional TV, followed by Nielsen.

Television in continuous acquisition of 34.8% of the total viewing time of US television

The total time Americans spent on these new ways of watching TV was up 22.6%

Netflix was the most watched and past streaming service

In the breakdown of that 34.8% of streaming consumption in July

8% watched Netflix, 7.3% YouTube, 3.6% Hulu

3% Prime Video, 1.8% Disney and the 1% HBO max

The remaining 10.2% used other platforms.

The data sent by the logical continuity to the trends observed in the United States

cable boom and that in the second quarter of the year already reached 113 million homes.