First New Overtook cable TV in the US
Americans will watch more content via streaming platforms than cable TV
first time it's seen more views than traditional TV, followed by Nielsen.
Television in continuous acquisition of 34.8% of the total viewing time of US television
The total time Americans spent on these new ways of watching TV was up 22.6%
Netflix was the most watched and past streaming service
In the breakdown of that 34.8% of streaming consumption in July
8% watched Netflix, 7.3% YouTube, 3.6% Hulu
3% Prime Video, 1.8% Disney and the 1% HBO max
The remaining 10.2% used other platforms.
The data sent by the logical continuity to the trends observed in the United States
cable boom and that in the second quarter of the year already reached 113 million homes.