First New Overtook cable TV in the US

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Americans will watch more content via streaming platforms than cable TV

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first time it's seen more views than traditional TV, followed by Nielsen.

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Television in continuous acquisition of 34.8% of the total viewing time of US television

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The total time Americans spent on these new ways of watching TV was up 22.6%

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Netflix was the most watched and past streaming service

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In the breakdown of that 34.8% of streaming consumption in July

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8% watched Netflix, 7.3% YouTube, 3.6% Hulu

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3% Prime Video, 1.8% Disney and the 1% HBO max

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The remaining 10.2% used other platforms.

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The data sent by the logical continuity to the trends observed in the United States

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cable boom and that in the second quarter of the year already reached 113 million homes.

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